When the soft-drink giant, Pepsi, was faced with the challenge of IT-enabling its secondary sales process in Orissa, they engaged Pinnacle Systems as change agents to make their management objectives see the daylight. The mammoth task at hand was not only to come up with a new product embodying the proven principles of marketing but also to seamlessly integrate the product into the existing software systems and business processes.
Having a web-based architecture, the generic configurable product of Pinnacle, has widespread reach into remote jurisdictions of the distributors to capture the point of sale data. Apart from data capturing & analysis, the product also provided features to be used as a valuable medium for direct communication between the head-office and its nodes within the distribution channel. Hence, the product now stands as an integral part of the PRM program of Pepsi with features to support Distributor incentives, Event Management, Channel Promotions and Marketing Analytics. Kaicee Alexander, Pepsi CEO at Tripty Drinks, has shown his appreciation for the product and the efforts of the Pinnacle team.