• SCANA : CUSTOMER DATA MIGRATION
             

               In the words of the CIO at SCANA, in an ever changing de-regulated utility environment each new day brings the challenge of competition. Time to market is an essential ingredient in every business decision. This was particularly true for SCANA ENERGY MARKETING INC.(SEMI) during the first quarter of 2006. SCANA's IST group was challenged to convert approximately 160,000 of these gas utility customers from the old system to the new SCANA Customer Information System in three months. Fine-grained analysis was required to format the data transactions in order to convert every aspect of the customers' billing and transaction history to ensure a seamless transition for the SCANA customers. Not only did they need to convert the data from one customer billing system to another, they also had to meet tight deadlines for these accounts.

               Mel Priester, manager of SCANA's IST Customer Billing Systems turned to Pinnacle seeking one more solution to what seemed to be an insurmountable problem. As in the past, Pinnacle delivered a creative solution that resulted in less than 1% of the accounts having to have any manual intervention. Pinnacle introduced the concept and constructed a Transaction Driver to convert the information from the old system and to load this data into one of the SCANA DB2 based Customer Information Systems.

• PEPSI : DISTRIBUTION MANAGEMENT SYSTEM
              

              When the soft-drink giant, Pepsi, was faced with the challenge of IT-enabling its secondary sales process in Orissa, they engaged Pinnacle Systems as change agents to make their management objectives see the daylight. The mammoth task at hand was not only to come up with a new product embodying the proven principles of marketing but also to seamlessly integrate the product into the existing software systems and business processes.

              Having a web-based architecture, the generic configurable product of Pinnacle, has widespread reach into remote jurisdictions of the distributors to capture the point of sale data. Apart from data capturing & analysis, the product also provided features to be used as a valuable medium for direct communication between the head-office and its nodes within the distribution channel. Hence, the product now stands as an integral part of the PRM program of Pepsi with features to support Distributor incentives, Event Management, Channel Promotions and Marketing Analytics. Kaicee Alexander, Pepsi CEO at Tripty Drinks, has shown his appreciation for the product and the efforts of the Pinnacle team.